Personal Values, Attitudes and Travel Intentions Towards Cycling and Walking, and Actual Behavior

Personal values are psychological factors scarcely presented in travel behavior studies, despite their importance in determining life choices, decisions and actions. This paper contributes to filling this gap. The purpose of this study is to analyze the influence of personal values on attitudes, intentions and current cycling and walking. Data regarding personal values, attitudes, intentions and current use of cycling and walking were collected through a web-based survey. Pearson correlations, independent sample non-parametric tests and hierarchical regressions have been used to analyze the information. Reasonably weak but statistically significant direct and indirect effects have been identified between personal values and attitudes towards cycling and walking, intentions and current walking and cycling. Openness to change and self-transcendence values are associated to cycling and walking. Actions to encourage those personal values are needed to improve sustainable transport and mobility.