We are a non-profit cooperative organization​ based in Madrid and composed of people with expertise in urbanism, engineering and economics focused on research, consulting and action in urban mobility and its transformative processes towards healthier, more sustainable and equitable models and patterns, with locally based activities that facilitate social interactions in the public space.

Floridea Di Ciommo

Floridea Di Ciommo

economist and urban analyst

Ph.D. in transport and urban planning at the Ecole Nationale des Ponts et Chaussées-ParisTech (Paris), and MSc. in Economics at Bocconi University, Milan, Floridea is director of cambiaMO. She has an extensive experience in travel behavior modeling and transport assessment within various academic institutions and authorities.

These institutions include the Ecole Nationale des Ponts et Chaussées -ParisTech, the French Institute of Urbanisme, the UPM-Technical University of Madrid, UPC-Cataloña-BarcelonaTech, and the OECD. In particular, she works on the nexus between travel behavior, social and environmental variables, and equity issues.

She coordinated the EU Cost Action Transport Equity Analysis (TEA, TU 1209). She got two grants for excellence: one in France by the Ile-de-France region for her post-doc research on environmental inequality and a second one in Spain (Juan de la Cierva), for her research work on travel demand modeling and socio-economic effects of transport.  She is a member of the Transportation Research Board (TRB) Committees on Travel Behavior and Value and Women’s Issues in Transportation. She is chairing the Behavioral Processes: Qualitative and Quantitative Methods subcommittee at the TRB. She is a member of the European platform Women in Transportation for Change.

She has taught in various European universities (Spain, France, UK, Slovakia) and supervised students for their PhD or master’s thesis. Currently, she is co-chair of the work package on Mobility for the Urban Innovative Action “Mares Madrid” where she is tutoring innovative entrepreneurial ideas in sustainable mobility with a gender perspective. She is chair of WG1 on Macroeconomic and legal impact of the EU COST Action (WISEACT, CA16222).

She is cooperating with national and international institutions and associations such as the Organization for Economic Cooperation and Development (OECD), the European Commission and the Spanish Transport Department (DGT) for gender and transport aspects, and the Transport & Environment Association for modeling health impacts of transport. She carries out decision support projects for Municipalities (e.g. Madrid), Metropolitan Areas (Barcelona Metropolitan Area), Transport Authorities such as the ATM of Barcelona, and research centers such as IFSTTAR, in France). She advises several H2020 European projects on sustainable mobility and accessibility. Within cambiaMO she is responsible for research, innovation and development in the fields of equity and transport, inclusive technology, and sustainable logistics.

María Alonso Raposo

María Alonso Raposo

industrial designer and researcher in mobility

Industrial Designer with background in Human-Computer Interaction and 20 years’ experience in the assessment of new mobility systems and services. At the European Commission’s Joint Research Centre (JRC), María has supported mobility policies at European level and has run a mobility Living Lab with focus on co-creation approaches.

With a background in Industrial Design Engineering and Human-Computer Interaction, María has 20 years of professional experience in the assessment of new mobility systems and services. She has supported transport and mobility policies at European level and has run dozens of tests with users, focus groups, observation techniques, co-creation workshops, leading to a multitude of publications. She started working as a researcher on human factors in driving in the private sector for about 15 years, participating in several EU projects from the 6th, 7th and Horizon 2020 research framework programmes. In 2016, she joined the Sustainable Transport Unit at the European Commission Joint Research Centre (JRC) in Ispra, Italy, as a technology and policy analyst on autonomous road transport. There, she has supported EU policies with scientific evidence about the impacts of a Cooperative, Connected and Automated Mobility, in particular, the 2018 European Commission’s strategy “On the road to automated mobility: An EU strategy for mobility of the future”. María has been responsible for the scientific activities of a mobility Living Lab, engaging citizens in the co-creation of future mobility solutions such as a ride sharing application or an automated delivery droid. The main focus of her work is the analysis of the social implications of new mobility systems and services.

Marcelo Ibiett

Marcelo Ibiett

civil engineer

Master in Integrated Project Management at Universidad Politécnica de Madrid and Civil Engineer at Universidad Mayor de San Andrés de La Paz, Marcelo is co-founder and director of technological developments of cambiaMO. He has extensive experience in the management of massive urban transport projects.

He has provided technical assistance in the design, construction and start-up of 10 cable transport system projects in cities with steep slopes, favoring integration and urban mobility between neighborhoods and even between large adjacent cities. He is currently working on the development and implementation of new software for the design and construction of linear railway transport projects.

Collaborators

Florinda Boschetti

Florinda Boschetti

urban planner

Urban planner with a background in sustainable mobility and over 20 years of experience collaborating with local governments, academia, and the private sector. Florinda’s expertise lies at the intersection of innovation, sustainability, and urban governance. She aims to inspire transformative actions.

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She holds an MSc in Urban, Regional, and Environmental Planning from Politecnico di Milano (2001) and a Ph.D. in sustainable transport from Università degli Studi di Brescia (2009). Over the years, she has focused on walking and cycling, health, public space, and air quality. Her work has spanned research, the public sector, and European network associations, collaborating with public officials, practitioners, national and international stakeholders, and intergovernmental organizations.

In 2009, Florinda relocated to Brussels to join the European Cyclists’ Federation, where she co-developed capacity-building programs in cycling policy for city leaders and practitioners. During her time at Polis Network (2012-2020), Florinda served as the coordinator of the Health and Transport Working Group. She actively contributed to the public debate on integrating health considerations into transport planning. Since then, she has managed more than 15 strategic European research and innovation projects. These projects cover a wide range of topics, from active mobility to urban logistics, mobility indicators, automated vehicles, electromobility, and sustainable urban mobility planning.

In 2020, Florinda took on the role of Head of City Club community of practice within the Management Team of EIT Urban Mobility Knowledge and Innovation Community. In this capacity, she collaborated with a Europe-wide partnership to co-develop challenge-based solutions at the intersection of technology and policy.

Florinda is a Senior Expert invited by the Solar Impulse Foundation to evaluate cleantech solutions for their Efficient Solutions label. Additionally, she is regularly assessing research and innovation projects within various EU programs.

Sandra María García García

Sandra María García García

Internship as Junior Researcher on sustainable mobility

Economics student at Carlos III University in Madrid, passionate and committed to building a sustainable future, interested in a focus related to social economics issues.

Her dedication to expanding her knowledge has led her to participate in exchange programs with prestigious academic institutions such as the Erasmus School of Economics, in Rotterdam, and Pompeu Fabra University, in Barcelona. During these exchanges, she has immersed herself in more specific fields of study, such as Behavioral Economics, Gender Economics, and Environmental Economics. Her commitment to the gender perspective is reflected in her participation in training workshops in New York, where she attended events like “Engaging Today’s Girl to Empower Tomorrow’s Woman.

At cambiaMO, Sandra is eager to acquire new knowledge and translate it into practical applications. Her goal is to develop analytical and econometric skills to create behavior change models in the context of the transition to climate neutrality. Her aspiration includes exploring economic growth scenarios that are compatible with environmental and climate objectives, as well as researching Transportation Economics and macroeconomic growth models. Additionally, she demonstrates a special interest in Care Economics with a gender-focused approach.

Gianni Rondinella

Gianni Rondinella

urban planner

PhD in civil engineering systems at Universidad Politécnica de Madrid and Master in Urban and Regional Planning from the Iuav University of Venice, Gianni is co-founder and co-director of cambiaMO. He has an extensive experience on active mobility, on transport policy and urban transformation strategies.

He focused his research on the factors that influence the decision to use the bicycle as an urban transport mode, laying the foundations of the concept of familiarity as one of the keys to the modal choice in travel behavior.

He summarizes over 15 years of experience in the field of urban sustainability and on the alternatives to the current socio-technical mobility system, developing plans, projects and transformation strategies in Reggio Emilia, Madrid and Vitoria-Gasteiz.

He also works on conflicts and synergies among different transport modes and users as well as their effects in terms of social equity. He develops and co-designs strategies to make safer, fair and liveable public spaces for walking, cycling and transit.

Since September 2017 co-leads the Mobility Hub (Mar de Movilidad) of the project MARES Madrid, an innovative European Union project of urban transformation through the cooperative economy system.

Within cambiaMO is responsible for the coordination of tasks and develops projects related to active mobility and cultural innovations for generating social learning and innovative entrepreneurial ideas in the realm of mobility.

Esther Anaya Boig

Esther Anaya Boig

consultant and researcher in cycling mobility

Senior cycling mobility consultant and researcher with more than 18 years of experience and a background in Environmental Science and Transport studies. Esther develops and applies mobility evaluation frameworks with a critical approach on equity in her work.

She was awarded a PhD at the Centre for Environmental Policy Imperial College London with a thesis about how social and built environment factors impact behaviour change of cycling for transport, with data from the European Project PASTA (Physical Activity Through Sustainable Transport Approaches). Co-author of more than 40 peer reviewed papers and academic book chapters. Member of the board of the Active Travel Studies Journal (open access). As a consultant, she has worked in more than 50 projects, plans, reports, and publications for clients at local, regional, national, European and international level. Trainee at the European Commission, DG Move, in 2012, and is an expert evaluator of European project proposals. Both in research and consultancy projects, Esther works on impact evaluation studies using mixed a methods approach (quantitative and qualitative). With experience in the evaluation of social, environmental, and economic cycling impacts, her latest projects focus on the impacts on health and well-being, and from a gender and intersectional approach. She facilitates collaborative processes of co-creation to design more sustainable and accessible cycling mobility studies and policies. Esther also coaches and trains other consultancies and administrations in mobility planning and policy and teaches in several postgraduate programmes in Spain and the UK.

Jorge Navarrete Sánchez

Jorge Navarrete Sánchez

Internship as Junior Researcher in sustainable mobility

Master’s student in Sustainable Development and Global Governance, and an Economist from Carlos III University of Madrid. Jorge has a sociotechnical profile, with the aim of making life in cities more inclusive, accessible, and sustainable.

Jorge is passionate about social change and sustainability, demonstrating an interest in interdisciplinary projects that generate a positive impact on the community. His background includes collaboration with local and international organizations, including his involvement with the “Todos Con Casa” association dedicated to solidarity housing, where he expanded his perspective by addressing social challenges such as affordable housing and the inclusion of immigrants.

Jorge has demonstrated his ability to work with different communities and collaborate with diverse stakeholders to achieve shared goals. He has experience in communication activities, establishing connections with experts in relevant areas such as migration, gender, and poverty, creating synergies and gaining diverse perspectives.

Marta Orihuel

Marta Orihuel

environmental scientist & human centered design specialist

Marta is an Environmental Scientist (Autonomous University of Madrid) and a Human-Centered Design Specialist, with a Master’s Degree in Innovation, by H2i Institute and a Master’s Degree in International Cooperation: Peace and Development, by the Basque Country University.

Marta has been working as a consultant and designer in innovation projects and programs in collaboration with other international organizations based in Spain and abroad (Europe, Latin America and Brazil) – Instituto Elos Brasil, Elos Nederland, E-motive, Impact Hub, Dmayor and GSA Madrid. Developing social innovation projects as a designer, trainer and facilitator, some examples are her participation in Beyond Divides (Impact Hub and Robert Bosch Foundation), MARES Madrid Mobility (VIC, UIA), E-mpulse Game (Emotive and Oxfam Novib), CEAL-Network (Erasmus plus, EU Strategic Partnership).

She has a deep knowledge in Agile Human Centered Methodologies, mastering methodologies to work in the fields of UX (user experience) Research, Innovation and Human Centered Design: Design thinking, Strategic design, Transition Design and Service and Product Design; Visual thinking, Future Scenarios and Systems thinking; Lean Startup and Creative Problem Solving. She has been completing her toolkit over the years acquiring personal and interpersonal skills for working in social innovation with groups and communities rich in diversity, to develop creative solutions to address complex problems in high uncertainty environments. She has gained skills for conflict transformation and process facilitation, being trained in community development methods and facilitation skills (i.e.: art of hosting, oasis, non-violent communication, participatory methodologies, critical thinking, storytelling, …).  Her fields of expertise are: Environmental Issues (specialized in Mobility and Urban Ecology) and Sustainability; Social Entrepreneurship (service and product Human Centered Design); and Community Building and Development.

She has experience as a trainer in environmental awareness, and is the co-founder of Goteo co-operative company that develops sustainable mobility options, within the social economy framework (rewarded with the Young Social Entrepreneurs’ Award from the European University and the Sylvian Laureate Foundation in 2013).She is a member of different collaborative communities and has supported and taken part on initiating several social businesses. Her work aims at designing processes and actions that can accompany changes to raise the social and environmental positive impact of the projects, by developing innovative practices and improving relationships.

Isabel Jiménez Alonso

Isabel Jiménez Alonso

Internship as Junior Researcher on sustainable mobility

Master’s student in Sustainable Development and Global Governance at Universidad Carlos III, with international academic experience in Barcelona and Toronto. Currently, as a Junior Researcher at CambiaMO, she focuses on research and communication activities related to sustainable mobility, with a special emphasis on the intersectional gender perspective

Her academic and international background has enabled Isabel to gain a deep understanding of the socio-environmental challenges of today’s world, as well as the complexities of sustainable development in urban environments. Currently, she is doing an internship in cambiaMO aimed at appling her theoretical knowledge into practical actions. Her role involves researching and proposing innovative solutions to transform our cities into more livable and environmentally friendly spaces.

Isabel has experience in research, communication, and collaboration activities, as well as writing and translation in multiple languages, thanks to her proficiency in Spanish, English, French, and Catalan. Beyond academics, Isabel has demonstrated her social commitment through her volunteer work with organizations such as Fridays For Future and XR, where she has actively contributed to political action and social and environmental activism.

Isabel’s interests lie in applying the gender perspective to urban planning and promoting collaborative economy initiatives and commons management. At CambiaMO, she seeks not only to understand the challenges of sustainable mobility but also to influence a future where cities serve as examples of efficiency, inclusivity, and ecological responsibility

Legacy

cambiaMO | changing mobility was founded in 2010 by five junior and senior researchers who, from the academic sphere, were working in European and national research programs, focused on transport analysis, cost-benefit analysis tools and user-centered social innovation with participatory approaches.

The members of the cooperative received more than € 5,000,000 in projects from European Union funds, the COST-European Cooperation in Science and Technology association, the Spanish Research Program, the OECD International Transport Forum, the European association Transport and Environment, the European Climate Change Foundation and several local and regional authorities and institutions.

Mission

Our mission is to trigger processes of socio-technical transformation of the mobility system towards sustainability, equity and resilience, through systemic analysis, research methodologies and social innovation initiatives.

From the beginning of our activity in 2010, we set up the objective of providing the services of research, consulting and transformative action in an independent, creative and innovative way compared to the current state-of-the-art.

Our main objective is to foster and reinforce a new culture of mobility in the organizations we accompany, through innovative solutions and analytical approaches.

Vision

We believe it is necessary to rethink mobility from new paradigms to break with inequalities and inaccessibility of transport and unsustainable patterns in order to work towards socio-technical transitions of the system to healthier and more equitable models that facilitate social interactions and co-creation in the public space.

We have a way of understanding mobility that is intimately linked to the understanding of the city. The city is, above all, a space for social interaction and coexistence. Therefore, we need to design the urban spaces and the transport systems for building sustainable cities, communities and neighborhoods.

Combining both the social dimension and the knowledge of technical aspects, we provide solutions which are sustainable, equitable, gender balanced and resilient.

Projects

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